About

A Note from my desk

Despite what Instagram may look like, life isn’t perfect – it’s a work in progress. I’ve made it my mission to get the most out of mine, by treating each day as a fresh shot to do better. Finding ways to take the mundane out of everyday tasks + make life an experience to enjoy. Whether I’m talking skincare products that do what the label says,  finding the best fitting denim or redecorating a corner of my house on a budget, all of my tips + recommendations come tried, tested + true. I remain the sole creator + editor of my blog + hope you find this space both helpful + empowering. 

Sydney
 
 
 
 
 
 

Let’s get better acquainted!
A collection of FAQ’s:

  • What camera do you use?

    I’d say it’s 50/50 between taking my photos on my iPhone or having my photographer help me with her (fancy) camera. For reference, she uses a Canon 5D Mark II.

  • Who takes your photos?

    Melissa Skoda is my Lead of photography for any partnerships or sponsored campaigns. Otherwise I’ll have my hubby, strangers … basically anyone ready, willing and standing by to take my photo. No shame.

  • What’s your professional background?

    I earned a degree in Business and spent well over a decade working in the Marketing + Advertising field. I worked as a Marketing Coordinator for an established Advertising agency when I started my blog as a side hustle, figured out I could create viable income + a thriving brand and the rest is history. I spent my 20’s working for brands including RedBull, American Eagle, Got Milk + the NBA Finals.

    Some of the clients on my roster at the Ad agency included; Tourism Kelowna, Port Metro Vancouver,  London Drugs, ICBC, Sunrype & Preventable, to name a few.

  • What brands have you worked with since blogging?

    Some of my favorite projects + brands to work with to-date have included: Sephora, Nordstrom, Eos, Wander Beauty, Indigo, Dyson, Beis, Bailey Nelson, Bosa Properties, Staples & Nespresso.

  • Your past collections in summary

    While my blog remains my main source of income, there’s NOTHING more I’m into than working on exclusive partnerships with brands I adore, where I get to play designer + sit in the drivers seat to what I want to create. So far, during my blogging career I have collaborated on the following limited-time collections:

    2014: TWG X Joue Design pillow collection

    2015: TWG X Privilege Clothing ‘The Collective’ Capsule Collection

    2018: TWG X EOS #eosflavorlab lip balm collection

    2019: TWG X Lavender & Grace Jewelry Collection

    …more to come!

  • How can we collaborate?

    For any partnership or collaboration inquiries, please email [email protected] and use ‘PARTNER INQUIRY’ in your subject line.

  • Life update please!

    I currently live in a quiet suburb outside Vancouver, BC with my husband of 5 years, Roberto, 4-year old lab Xavi [pronounced cha-vi] + baby on the way.

     

  • Who does your hair?

    I’ve been going to Brush Salon in Vancouver since 2015 – Kayla is in charge of my hair.

  • Ride-or-die skincare products on rotation?

    I do rotate through different products but some of my all-time favorites that have been tested + approved include:

    + Laneige Sleeping Lip Mask

    + Midnight Paloma Everyday Moisturizer

    + Skinceutical H.A. Intensifier

    + Elemis Pro-Collagen Rose Cleansing Balm

    + Herbivore Orchid Oil

    + Wander Beauty Mist Connection Facial Mist

    + Lux Unfiltered Bronzing Face Drops

    …all of which can be purchased through my shop page!

a lifestyle blog

TWG.ca

I started TWG.ca in 2014 after earning a degree in Business + a decade in the Marketing field. Here you can expect to find my personal + realistic approach to life – outfits I wear on repeat, products I’m obsessed with, shopping guides to the best sales all year, zero-fuss recipes + home decor solutions. I believe whole-heartedly in providing my readers with real-life, relatable experiences, sharing my take on how I pull in more of the ‘good stuff’ without going overboard or over budget.

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