Despite what Instagram may look like, life isn’t perfect – Life is a work in progress. So the promise I made to myself was to work every day to become the very best version of myself, creating my own lane and career doing what makes my heart feel most full. Life is too precious to waste a day! is a digital destination based on the idea that everyday is a new opportunity to learn, grow and evolve into who we ultimately want to become. My job is to share my experiences, tips & knowledge with you in hopes that it will serve as inspiration.

Here you can expect to find my personal and realistic approach to my life, outfits I wear, products I love, shopping guides [to the best sales all year], recipes and home decor solutions. I believe whole-heartedly in providing my readers with real-life, relatable experiences sharing my take on how I pull in more of the ‘good stuff’ without going overboard or over budget.


Long story short, from day one I’ve always felt connected to my inner energy and have made many of my life decisions following my gut and intuition, expecting it to lead me to the life I’ve always imagined. After graduating high school I spent nearly a decade earning experience in a plethora of different Marketing firms and business opportunities as well as my Business Degree in Marketing in 2013. In those ten years I had a lot of really wonderful opportunities to work in different cities like Toronto and New York, but I always felt like I was missing that something else. After completing my degree [where I started my first blog] I got hired on with an Advertising Agency in Vancouver (where I worked for 2+ years) and rebranded my then past school project into I noticed an opportunity to create an online space catered to today’s modern woman and got busy evolving this blog into the online community you see today. Since launching in 2014, I’ve had the opportunity to work alongside household brands such as Happy Planet, Sephora, Coach, Bosa Properties, Kate Spade, Ikea Canada, West Elm and many more. I transitioned myself from working 9-5 for someone else and did what I needed to do in order to make it my reality to work for myself on what I feel most passionately about. I still have a long way to reach my ultimate goals, but I hope while I’m on my way that together we can continue to create a community built on our shared passions for fashion, lifestyle, healthy living and living to our fullest potential.

Thank you from the bottom of my heart for your support!

– Sydney XO